According to Daniel Gross of Slate.com, people purchase BMW's largely because they are pretending to be rich. This guy has some points but otherwise he sure is an idiot. Nothing in the article even mentions the Hummer?[???1] Here is the link to the article.
http://www.msnbc.com/news/974623.asp?0cv=OA01
http://www.msnbc.com/news/974623.asp?0cv=OA01